TikTok面临被禁，但为何美国企业不愿放弃这个平

With many brands boycotting advertising on Facebook, TikTok is in an even stronger position as a cost-effective and impactful channel for reaching younger audiences. The aforementioned under-29 crew has a strong presence on Instagram but isn’t using Facebook like it used to. A single low-cost micro-influencer campaign on TikTok could be all it takes for a brand to reawaken awareness among this group.

TikTok is rumored to be the next casualty of growing tensions between the U.S. and China. The Trump administration is reportedly looking at banning the Chinese app over cybersecurity concerns, and major companies and government entities have warned employees against using the app on corporate-owned devices. This news comes at a time when brands are shelling out major cash to advertise on TikTok.

TikTok的设计以用户参与为核心，这是其他视频分享应用程序所不具备的（比如Vine）。所以，品牌商和内容创作者只要很短时间就能在该平台上获利。即使在TikTok前途未卜的情况下，聪明的品牌商也不会放弃这款广告工具。65.3%的TikTok用户不超过29岁，所以在该平台上投放广告，就是在投资这批受众的购买力。随着用户年龄的增长，他们的购买力只会增强并且日益成熟。只要他们最喜欢的应用程序依旧存在，品牌商就应该面向他们投放广告，这是显而易见的。

在TikTok上打广告和进行市场营销，对于品牌商依旧是明智的选择。

Justin Kline 2020年07月28日