Planalytics（R） WeatherBasics（SM） Gives Companies Acce

　　WAYNE, Pa., April 28 /PRNewswire/ -- Planalytics Inc. today unveiled WeatherBasics(SM), a new base level service on its Business Weather Intelligence? Platform. WeatherBasics offers both historical and forecasted weather data updated daily and delivered through maps, tables and a customizable online query tool.

"Weather has a dramatic impact on the top and bottom lines of so many businesses," commented Scott Bernhardt, Chief Operating Officer for Planalytics. "And as a result, a growing number of companies are looking to gain a better understanding of this important variable. However, a common problem occurs when companies attempt to pull weather data together from different web sources. This approach is extremely inefficient and the information can be dated, inconsistent, unreliable and unsuitable for analysis."

WeatherBasics is unmatched as a raw weather source offering companies clean, quality checked data that is always accessible and up-to-date. Clients receive forecasts up to a month forward and can access ten years of historical information such as temperatures, day counts & amounts of precipitation, normals and key weather events. The service includes Planalytics DirectAccess(SM) which enables clients to conduct on-the-fly queries (customizable by location and time period) and download weather information for analysis with sales numbers or other statistics. "WeatherBasics offers a distinct advantage in its ability to provide digitized data that can feed analysis tools," said Bernhardt. "Alternative providers push out colorful weather maps but you cannot integrate business data with these maps."

WeatherBasics is a part of Planalytics Business Weather Intelligence Platform making it easy for clients to move from analysis to action in areas like planning, distribution or media timing. "For companies that are just starting down the path of business weather analytics, the WeatherBasics service may be the right place to start," explained Bernhardt. "When a company is ready to move to the next level and take steps to more proactively address the weather, Planalytics offers opportunities to expand along the Business Weather Intelligence Platform with a variety of Decision Tools and services."

About Planalytics

Planalytics Inc. () is the singular global source of Business Weather Intelligence? -- the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage this risk. Powered by an unparalleled database of weather''s financial and volumetric impacts, proprietary modeling technologies and market-specific expertise, Planalytics'' Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions.

Source: Planalytics Inc.